What should I say if asked what makes you the ideal candidate for a position as Director of Sales and Marketing?

This is obviously a question on an application form... Only you can answer this !... We do not know yourstrengths and weaknesses. In general, though, you should briefly outline your experience in the field, details of your success record in the past and the personal qualities which lead to that success. It might also be beneficial to discuss your track record in handling other people.