What is an epigram lead in news writing?

An epigram lead in news writing is a concise, witty, or memorable opening statement that captures the essence of the story while engaging the reader's interest. It often incorporates a clever twist or a play on Words, setting a tone that is both informative and entertaining. This type of lead is particularly effective for feature stories or lighter news pieces, where capturing the reader's attention is crucial. However, it is less common in hard news reporting, where straightforward leads are typically preferred.