How much does a press release cost?

There is no fixed cost of press release distribution. Different PR agencies have different price ranges. You can also get it for free. But it is better to stay away from the free sites as most of the time they are filled with ads and spam.

The biggest press release services can cost you hundreds of dollars. On the other hand, a smaller agency can get the same work done at a much cheaper price.

I personally used both big and small agencies for my press release distributions. While the big services are undoubtedly extremely good at distributing my PR in the most relevant and popular media outlets, I got the same services and results, sometimes better at a lot lower price at smaller companies like Issuewire. As a small-scale business owner, my marketing budget is not very high. And why spend so much money when you get better results at lower prices? I am extremely happy with my PR distribution outcomes at Issuewire.