Why is franchising more popular with service retailers rather than goods retailers?

Franchising is often more popular with service retailers because the service industry relies heavily on brand consistency and customer experience, which can be effectively managed through a franchise model. Service businesses, such as restaurants and fitness centers, benefit from standardized training and operational procedures that franchises provide. Additionally, the lower capital investment and fewer complexities in managing service operations compared to goods can make franchising more appealing for service retailers. This allows them to quickly scale and adapt to local markets while maintaining quality and brand identity.