What is the mark-up on a Ferrari?

The mark-up on a Ferrari can vary significantly depending on the model, demand, and market conditions. Generally, luxury car manufacturers like Ferrari maintain a mark-up of around 20% to 30% over production costs. However, limited editions or highly sought-after models can see mark-ups that far exceed this range, sometimes reaching 50% or more due to their exclusivity and demand among collectors. Ultimately, the specific mark-up may also be influenced by dealer pricing strategies and regional factors.