What ever happened to Franco-American macaroni and cheese?

It was discontinued by the Campbell Soup company (owner of the Franco-American) brand sometime in the late 1990s or early 2000s. I had been looking for it for years myself, and discovered that it has been discontinued, but there is a small but vocal group of people petitioning Campbell's to bring it back. If you want you can e-mail Campbell's, but I doubt they will bring it back. It has been gone at least 5-10 years.