What is how term for negative speech or behavior that is aimed at a person or group based on personal characteristics?

The term for negative speech or behavior directed at a person or group based on personal characteristics is "hate speech." This can include derogatory comments, slurs, or actions that target individuals based on attributes such as race, ethnicity, gender, sexual orientation, or religion. Hate speech often aims to incite violence or discrimination and can have severe social and legal consequences.