How did Daffodil Day start?

Daffodil Day began in Australia in 1986. It is a merchandise based fundraiser for cancer research, education and patient support. Daffodil Day is the 4th Friday in August. The target for 2013 is $8.25 million. The daffodil was choses as a symbol of hope, rebirth and new beginnings. To the Cancer Council, it represents new hope for a cancer-free future.