What is the enternal and external for the firm?

Internal & External Factors

Internal factors that affect businesses come from within the business itself, without regard to any outside factors like customers and other businesses. External factors would be opposite.

Internal factors:

1) Employee Turnover/Employee Satisfaction

2) Management of Resources

3) Research and Development

External Factors:

1) Advertising

2) Quality of business reputation, or quality of products business produces

3) Competition by other businesses