What is redbox's objective as a company?

Redbox's primary objective is to provide affordable and convenient access to movies and Video Games through its automated rental kiOSks. By offering a simple, user-friendly interface and a broad selection of titles, Redbox aims to cater to customers seeking an alternative to traditional rental services and streaming platforms. The company focuses on maintaining low prices and enhancing customer experience to drive foot traffic and repeat rentals. Ultimately, Redbox seeks to remain relevant in the evolving entertainment landscape by adapting to consumer preferences.