Why do many fashion houses offer both custom and ready-to-wear clothing?

Many fashion houses offer both custom and ready-to-wear clothing to cater to a broader audience and meet diverse consumer needs. Custom clothing provides a personalized experience and exclusivity for clients seeking unique designs, while ready-to-wear collections allow brands to reach mass markets and generate higher sales volumes. This dual approach enhances brand visibility and profitability, balancing luxury with accessibility. Additionally, ready-to-wear lines can serve as a foundation for showcasing a fashion house's creativity and trends, which can then inspire custom pieces.