Why did merchants decide that they needed a railroad from Augusta to Athens?

Merchants recognized that a railroad from Augusta to Athens would significantly enhance trade and transportation efficiency, enabling faster movement of goods between these key economic hubs. The existing roadways were often inadequate and slow, hindering commerce. By establishing a railroad, they aimed to lower transportation costs, expand their market reach, and stimulate economic growth in the region. Ultimately, this infrastructure would facilitate better access to resources and customers, boosting overall profitability.