What kinds of people were attracted to Jim Jones cult?

Jim Jones' cult, the Peoples Temple, attracted a diverse group of people, including those seeking community, social justice, and spiritual fulfillment. Many were drawn in by Jones' charismatic leadership and promises of equality, particularly during the Civil Rights Movement when he advocated for racial integration and social change. Additionally, individuals facing personal hardships or searching for belonging found solace in the supportive environment Jones created. Ultimately, the allure of utopia and a better life played a significant role in attracting followers.