What are the disadvantages of carrying out market research?

*Disadvantage of using market research is that it will cost a lot as it will be expensive to carry out, purchasing paper so it could be used to print the questionnaire on then this could cost. money.

*Looking for a person to hand out leaflets and paying him his wages.

*Posting leaflets to peoples houses or even on-line surveys is a type of market research which costs money to run an on-line website..

*Another disadvantage will be that data could be unreliable as public could give false information which lead the company to face hard problems. The market research could be invalid as it may be out of date and not relevant.