Swot analysis of subhiksha

1. Good Brand Recall

2. Customers associate subhiksha with value for money

1.Non availabilty of Most SKU due to inefficient back end

2.Price was the only USP

1. Investors can move in and turn it around provided its present MD "RS' is kicked out

Brand will loose it value soon if some measures are not taken to revive it.

bad mouthing by its abondoned employees or vendors

By Anshu Prashar

anshu . Parashar @subhiksha . Biz

anshu . Parashar @gmail . com