Where did the type of music called bubblegum come from?

Bubblegum music originated in the late 1960s and early 1970s, primarily in the United States. It is characterized by its catchy melodies, simple lyrics, and upbeat tempo, often aimed at a young audience. The genre gained popularity through artists like The Archies and songs like "Sugar, Sugar," which were designed to appeal to a youthful demographic and often featured cheerful themes. This style of music is seen as a commercial response to the more complex Rock Music of the time.