Four phases of international marketing

There are 4 phases of international marketing involvement; which are

no direct foreign marketing,

infrequent foreign marketing,

regular foreign market and

international marketing.

In no direct foreign marketing stage, the company may not actively involve in international marketing. But yet there are still have possibility of the product to sell in oversea through the distributor or wholesaler without the knowledge of the producer.

The next stage is infrequent foreign marketing, where company may involve in the international marketing infrequently depending when there are temporary surplus of the production. Company has no intention to maintain the international demand and only focus in domestic demand. When only there are surplus of product after distributing the domestic market then only the company would sell to oversea market.

The next level is regular marketing. In this stage, the company has the intention to do international marketing and has permanent production capacity allocate to international demand. Company may has own sales subsidiaries in the foreign market. However the sales of the company still depend to the domestic market and the sales in foreign market is just a bonus for the company.

The final level is international marketing, where company fully involved and committed in the international market. The company not only setting up sales subsidiaries but the production plant in the foreign country.