What is consumer to business e-commerce?

Consumer to business (C2B) e-commerce refers to a model where individual consumers offer products or services to businesses. This can include freelancers providing services to companies, individuals selling their own products through online platforms, or consumers participating in affiliate marketing. C2B empowers consumers to monetize their skills or assets, creating a dynamic marketplace where businesses can access diverse offerings directly from individuals. This model contrasts with traditional business-to-consumer (B2C) e-commerce, where businesses sell directly to consumers.