Why are ratings important and what might the media do for to obtain better ratings?

Ratings are crucial as they reflect a show's popularity and influence, directly impacting advertising revenue and network decisions. Higher ratings can lead to increased viewership and prestige, while low ratings may result in cancellations. To obtain better ratings, media outlets often employ strategies such as sensational content, engaging promotions, targeted marketing, and leveraging social media to create buzz and attract larger audiences. Additionally, they may focus on audience feedback to refine programming and appeal to viewer preferences.