What strategy did the Mondale-Ferraro campaign use in 1984?

The Mondale-Ferraro campaign in 1984 focused on a strategy of emphasizing economic issues, particularly the impact of Reaganomics on the middle class and the poor. They aimed to mobilize key voter Demographics, including women and minorities, with Geraldine Ferraro as the first female vice-presidential candidate on a major party ticket. The campaign also sought to present a stark contrast to the Reagan administration's policies, advocating for social programs and increased government intervention in the economy. However, the campaign ultimately struggled against the popularity of President Reagan, losing decisively in the election.