In Merton's strain theory which category involves individuals accepting the societal goal but using new ways of reaching that goal?

In Merton's strain theory, the category that involves individuals accepting societal goals but using new means to achieve them is called "innovation." Innovators embrace the cultural goals, such as financial success, but reject the traditional methods of achieving these goals, often opting for unconventional or illicit means instead. This response arises from the strain created when legitimate pathways are blocked or unavailable.