Is exploitational a word

Indeed it is.

-noun1.use or utilization, esp. for profit: the exploitation of newly discovered oil fields.

2.selfish utilization: He got ahead through the exploitation of his friends.

3.the combined, often varied, use of public-relations and advertising techniques to promote a person, movie, product, etc.

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Origin:

1795-1805; < F; see exploit, -ation