What stands SKU stands in consumer sales?

SKU stands for Stock Keeping Unit, which is a unique identifier used to track a product's inventory in retail and sales. Each SKU represents a specific item, including its attributes such as size, color, and style, allowing retailers to manage stock levels efficiently. In consumer sales, SKUs help streamline the purchasing process, inventory management, and sales analysis. They are essential for ensuring that products are readily available and easily identifiable for both retailers and customers.