What are secret needs?

Secret needs refer to the underlying desires or motivations that individuals may not openly express or acknowledge. These needs often stem from personal insecurities, fears, or aspirations and can influence behavior and decision-making in subtle ways. Understanding these needs can be crucial in personal relationships, marketing, and therapy, as they provide insight into what truly drives a person's actions and choices. By addressing secret needs, individuals can achieve greater emotional well-being and fulfillment.