What is branding is quality important than branding?

According to the American Marketing Association, a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Branding means working on the uniqueness of your brand and making sure you get a good reputation for that brand. Quality of products or services is just as important in building a brand image, not just having a great logo design to go with your brand.