What happened to the free credit score band?

The original band advertised Experian's site FreeCreditReport.com. Before the commercials, Experian was fined nearly $1 million in credit reporting services for customers that fell victim to their scam, in which the customers were charged a recurring fee after signing up for the "free trial" that the site did not make clear upon registration. In order to try to regain the public's trust in the company's services, Experian created the ad campaign for FreeCreditReport.com with the first band.

A bill was later passed requiring advertisers to include a notice that only the federal credit reporting service is the true "free" credit report (once per year it is free to view your current credit report). This led Experian to begin a new service for FreeCreditScore.com and as part of creating the ad campaign for the new service, Experian held a competition looking for a new band. This is the band you now see on the commercials.

The first band advertised FreeCreditReport.com. The new band advertises FreeCreditScore.com.