What is the do and don'ts for Public Relations in the Service Sector?

In Public Relations for the service sector, do prioritize transparency and open communication to build trust with clients and stakeholders. Foster positive relationships through timely responses and engaging content. Don't ignore negative feedback; instead, address it promptly and constructively to maintain your brand's reputation. Additionally, avoid overly promotional messaging that may come off as insincere; instead, focus on storytelling and value-driven content.