How do you write the news peg?

A news peg is a clear, concise statement that connects your story to a current event or trend, making it relevant and timely. To write an effective news peg, identify the key event or issue that your story relates to, then succinctly explain how your topic ties into that context. Ensure it captures the reader's attention while providing a compelling reason for them to care about the story now. This helps to establish the significance and urgency of your reporting.