How best to distribut 12 thousand dollars worth of advertisement over 12 month of radio broadcast?

To effectively distribute $12,000 worth of advertisement over 12 months, allocate the budget evenly, which would be $1,000 per month. However, consider adjusting this distribution based on seasonal trends, promotional events, or specific campaigns that may require more focus in certain months. Additionally, analyze audience engagement data to strategically boost spending during peak listening times or for particular Demographics. Finally, monitor the effectiveness of each month's ads and be flexible to reallocate funds as needed for maximum impact.