This allows them to see the entire surface of the Earth. The Earth is rotating East to West. (Or West to East if you were the satellite.) If you placed a satellite into an East-West orbit, it would not see the polar regions. If it were high enough (geo-stationary), it would only see one spot on the Earth. By using North-South (polar) orbits, the satellites will, after several orbits, be able to see the entire surface of the Earth.
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