How does socio-cultural environment affect business?

The socio-cultural environment, in regards to marketing a small business, has many facets. One of the most important is the atmospherics of the store. When customers enter they want to feel welcomed and that the staff is friendly. This is also important when marketing because the business will want to attract a certain psychographic segment of the populous. You want to accomodate your specific target market by making sure that their needs coincide with what you have to offer and how they percieve that.

Also when customers do percieve that their cultural values are being respected by the business as evident in it's market(ing) strategy and customer handling, they will respond more positively to the business and it's revenues will increase.