Why do people use toothpaste for bee stings?

People use toothpaste for bee stings primarily because it is believed to provide a cooling effect and help reduce itching and swelling. The menthol in some toothpaste can create a soothing sensation, while its consistency may act as a barrier against further irritation. However, there is limited scientific evidence supporting its effectiveness, and conventional treatments like ice packs or over-the-counter antihistamines are generally recommended for better relief.