How box office figures are collected?

Box office figures are collected through a combination of reporting systems from theaters and film distributors. Major theater chains typically report their ticket sales to industry organizations, such as the National Association of Theatre Owners (NATO) in the U.S., which then compile the data. Additionally, box office tracking companies and market research firms analyze ticket sales from various sources, including online ticketing platforms and individual theaters, to provide accurate revenue estimates. These figures are then published and used to gauge a film's financial performance.