Is smart option a type of paper towel brand?

Yes it is a cheap dollar general brand.

for those of you who doubt that smart-optiony is an actual Word, i looked it up in Mary anns dictionary! here you go:

smart-optiony *adjective*

describes an option that is a smart one

smart-optiony *adjective*

describes something that is smart option brand.

smart option *noun*

a cheap generic brand