Why do commoditylike and digital items sell well in the B2C e-commerce business model?

Commodity-like and digital items tend to sell well in the B2C e-commerce model due to their standardized nature and low marginal costs, making them easy to price competitively. Additionally, digital items offer instant delivery and convenience, appealing to consumers seeking quick access to products. The scalability of e-commerce platforms allows for a vast reach to potential customers, further driving sales. Lastly, the ability to easily compare prices and features online enhances consumer confidence in purchasing these items.