Interestingly, that is not usually how it goes; it does not seem to be an "either one or the other" situation at all. True, as cable prices rise, more Americans are seeking ways to avoid paying-- watching TV on the internet is one way, although you still need to pay for the internet. But what usually happens is that a new technology does not eliminate the other technologies. Yes, they do contend for the consumer's time and interest, as the famous media theorist Neil Postman noted in his book "Technopoly." But generally, consumers simply expand their media use to include the new mass medium they now have. Thus, most American still do watch TV, but research shows that they may not watch it as much as they used to, because now they have another option-- spending time online. If you want to know more about trends in media usage, I recommend the Pew Research Center, which studies the latest trends in media (including who is using which media, and for how many hours). I enclose a link to their site.
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