Examples of pricing strategies in Indian context?

1 answer

Answer

1087852

2026-03-07 08:20

+ Follow

Wall-Mart launch a new range of own-label soups. This is an economy brand.
Cunard launch two new cruise ships. The service is high price and high quality with a premium price.
A cable TV provider moves into a new area and needs to achieve a market share. The company uses a penetration approach to gain market share. Prices could be increased at a later date.
Holiday Inns try to fill hotels during winter weekends. This is an example of 'off peak' pricing.
Burger King introduces a new range of value meals. There is a lot of price competition in the fast food market, hence the value approach.
Nokia launch a new videophone. This is a new, innovative product that can claim a higher price. Skimming is only an option in the short-term since competition will be inevitable.

ReportLike(0ShareFavorite

Copyright © 2026 eLLeNow.com All Rights Reserved.