How is alliteration affective in a headline?

Alliteration is effective in a headline because it creates a rhythmic and catchy phrase that captures readers' attention. The repetition of consonant sounds makes the headline more memorable and engaging, encouraging readers to pause and take notice. It can also convey a sense of fun or playfulness, enhancing the overall appeal of the message. Ultimately, alliteration helps to make headlines more impactful and shareable.