The points which need to be considered when designing packaging?

When designing packaging, it's essential to consider functionality, ensuring that it protects the product and is easy to use. Aesthetics play a crucial role as well, as attractive design can enhance brand recognition and consumer appeal. Sustainability is increasingly important, so using eco-friendly materials can resonate with environmentally conscious consumers. Additionally, compliance with regulations and clear labeling must be prioritized to ensure safety and inform customers effectively.