What is a focus group?

A focus group is a qualitative research method used to gather insights and opinions from a diverse group of participants about a specific topic, product, or service. Typically consisting of 6 to 12 individuals, the group engages in guided discussions led by a moderator to explore attitudes, perceptions, and behaviors. This approach allows researchers to gain in-depth understanding and identify trends that can inform decision-making. Focus groups are commonly used in market research, product development, and social science studies.