How did Adidas come to America?

Adidas entered the American market in the late 1960s, initially gaining traction through its association with athletes and sports teams. The brand's popularity surged in the 1970s, particularly after Basketball legend Kareem Abdul-Jabbar wore its footwear. The company capitalized on the growing athletic footwear market, leveraging endorsements and marketing campaigns to establish a strong presence. By the 1980s, Adidas had become a prominent player in the U.S. sportswear industry.