In creating an effective design what should be done with the various pieces of text in the ad?

In creating an effective design, it's crucial to prioritize clarity and hierarchy in the text elements. Use a clear, legible font and ensure that key messages stand out through size, color, or placement. Limit the amount of text to avoid clutter, focusing on concise and impactful language that conveys the core message. Additionally, ensure that the text complements the visual elements, creating a cohesive and engaging overall design.