What is a web spam?

Web spam refers to any deceptive or manipulative practices used to improve a website's ranking in search engine results, often at the expense of quality and relevance. This can include keyWord stuffing, cloaking, link farming, and using automated content generation. Such tactics aim to attract more visitors but ultimately degrade the user experience and can lead to penalties from search engines. Overall, web spam undermines the integrity of search engine results and the web ecosystem.