What kind of image did Warhol create for himself?

Andy Warhol crafted a persona that blended celebrity with mystery, embodying the idea of the "artistic brand." He presented himself as an enigmatic figure, often wearing sunglasses and silver wigs, which added to his allure. Warhol's fascination with fame and consumerism was reflected in his art, leading him to become a symbol of the pop art movement. Through his unique style and public persona, he blurred the lines between art and commercialism, elevating both in the process.