What is the brand formula for MC Donald's?

The brand formula for McDonald's centers around consistency, accessibility, and familiarity. By offering a standardized menu and experience across its global locations, McDonald's ensures that customers know what to expect, regardless of where they are. Its focus on affordability and convenience, combined with strong marketing and iconic branding, reinforces customer loyalty. Additionally, innovations like drive-thrus and digital ordering enhance the overall customer experience, making it a go-to choice for fast food.