What is the brand image for NIVEA brand?

NIVEA's brand image is centered around reliability, care, and simplicity. Known for its iconic blue tin and classic formulations, the brand emphasizes skin health and everyday skincare for all ages and skin types. NIVEA positions itself as a trusted companion in personal care, promoting a sense of comfort and familiarity. Its messaging often highlights the importance of nurturing and protecting the skin, reinforcing a gentle and approachable persona.