Why is a radio is more popular medium of mass communication even today when the visual medium that is tv has stronger appeal?

Radio remains a popular medium of Mass Communication due to its accessibility, affordability, and convenience. Listeners can tune in while multitasking, such as during commutes or household chores, making it a practical choice. Additionally, radio often fosters a sense of community and connection through local programming and personal interactions, which can be less prevalent in visual media. Finally, radio's ability to reach remote areas where television and internet access may be limited further solidifies its relevance.