Why have Holden and Conniff shunned traditional advertising Is that a good idea Why or why not?

Holden and Conniff have shunned traditional advertising in favor of more innovative and authentic marketing strategies, believing that contemporary consumers prefer genuine connections over overt promotional tactics. This approach can be beneficial as it fosters trust and engagement, allowing brands to resonate more deeply with their audience. However, it also carries risks, as it may limit reach in certain Demographics that still respond well to traditional advertising methods. Ultimately, the effectiveness of this strategy depends on the brand's target market and overall goals.