Steve Jobs chose the name "Apple" for his company because he wanted a name that was fun, spirited, and not intimidating. He believed that the name would help the company stand out in the tech industry, which was often serious and formal. Additionally, he had a fondness for the fruit, having worked on an Apple orchard during his youth, and he thought the name would be approachable and memorable. The simplicity of the name also aligned with the company's ethos of creating user-friendly products.
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