What demographic owns Subaru cars?

Subaru cars are predominantly owned by a diverse demographic, but they are particularly popular among outdoor enthusiasts and active individuals. The brand has a strong following among younger to middle-aged consumers, often appealing to families and individuals who value safety, reliability, and all-wheel drive capabilities. Subaru's marketing also resonates well with environmentally conscious buyers, as the brand emphasizes sustainability and eco-friendly practices. Additionally, the brand has a notable presence among pet owners, thanks to its pet-friendly features.